Justin Bieber unveiled a shock of bleach blond hair during a morning performance on the Today Show in New York on Thursday.
The singer's look was reminiscent of the famous Harry Potter villain Draco Malfoy.
The 21-year-old sought approval from the crowd, asking: 'You guys like the hair?'
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Blond ambition: Justin Bieber unveiled a new look on the Today Show on Thursday as her preformed a medley of hits
The audience cheered and screamed with excitement at the sight of his platinum tresses, which he said took two and a half hours to achieve.
Of course, it's not Justin's first dalliance with the bleached look - he briefly had light hair in late 2014.
On Thursday he performed a string of songs, including hit What Do You Mean?, Where Are Ü Now, Boyfriend and an acoustic version of Baby.
Is that you, Draco? The pop star's 'do is reminiscent of the famous Harry Potter villain (right) played by actor Tom Felton
Not easy: The audience cheered and screamed with excitement at the sight of his platinum tresses, which he said took two and a half hours to achieve
Showing it off: Throughout his performance, the star took his hat off a few times and ran his hands through his newly blond locks
Despite the threat of rain, Justin kicked off his performance with his new song and tried to impress with his dance moves.
Putting in his all, the pop star was left enraged after he felt like the Today Show cameras were not catching his moves.
As the show went to break, Justin explained his frustrations - perhaps not realizing microphone was on.
Showman: On Thursday he performed a string of songs, including hit What Do You Mean?, Where Are Ü Now, Boyfriend and an acoustic version of Baby
Watch this: Despite the threat of rain, Justin kicked off his performance with his new song and tried to impress with his dance moves
Walking up to the camera, the star said: 'The camera's there the whole time, I might as well not even dance.
The star lamented, 'What do I even do this for if they are just going to...' before the feed was quickly cut to black and the program went to advertisements.
Clearly the camera crew had been warned as the star returned to the stage again to perform Where Are Ü Now and Boyfriend.
Not happy: Putting in his all, the pop star was left enraged after he felt like the Today Show cameras were not catching his moves
Still on: As the show went to break, Justin explained his frustrations, perhaps not realizing mic was on
With inclement weather setting in, the star was still determined to show off his dancing skills and incorporated the wet slippery surface into his routine with some controlled slides.
The dancing combined with the weather may have been to blame for some sound issues, but Justin more than redeemed himself with an acoustic performance for his original hit Baby.
Every poncho-clad fan in the audience - many of who slept out in the plaza overnight - seemed to be singing along.
Making it clear: Walking up to the camera, the star said, 'The camera's there the whole time, I might as well not even dance'
And cut: The star lamented, 'What do I even do this for if they are just going to...' before the feed was quickly cut to black and the program went to advertisements
Zoom in: The cameras did seem very close to the singer and he obviously was not ready for his close up
The performance comes on a big day for Justin, who was presented an award for being a Guinness World record holder.
His new hit What Do You Mean, debuted at No. 1 on the Billboard 100 chart and at 21, that No. 1 makes him the youngest artist to debut a single straight to the top of the charts.
While the plaza was packed with diehard fans, there was one special supporter in the audience - rumoured love interest Hailey Baldwin.
That's better: Clearly the camera crew had been warned as the star returned to the stage again to perform Where Are Ü Now and Boyfriend
Slip and slide: With inclement weather setting in, the star was still determined to show off his dancing skills and incorporated the wet slippery surface into his routine with some controlled slides
Battling it out: The dancing combined with the weather may have been to blame for some sound issues
Showed them: Justin more than redeemed himself with an acoustic performance for his original hit Baby
While the pair have denied that they are anything but friends, they were seen together on Tuesday evening partying up a storm at a Manhattan nightclub.
The model tried to keep a low profile but was spotted being escorted away from the stage by Justin's entourage.
The 18-year-old held onto a male pal's shoulders who attempted to guide her away from the large group of fans.
Number one fan: While the plaza was packed with diehard fans, there was one special supporter in the audience - rumoured love interest Hailey Baldwin
Still spotted: The model tried to keep a low profile but was spotted being escorted away from the stage by Justin's entourage
Squad: The 18-year-old held onto a male pal's shoulders who attempted to guide her away from the large group of fans
The 'friends' have been linked romantically as early as January 2015.
It has certainly been a big few weeks for the star since his latest song came out.
Justin made his return to the MTV Video Music Awards stage to perform the hit on August 30.
After he finished singer, the Canadian performer broke down in tears.
Work in progress? Just over a week ago at the MTV VMAs, the pop star debuted another new look, which while basically the same as his blond 'do, did not win his as many fans
At that event he also debuted another hairstyle - which did not get him as many cheers.
While basically the same cut he has now - shaved with a long floppy section of hair on top - at the awards he wore his hair across his face.
The ombre highlighted mop even lead Justin to make fun of himself a little, comparing the look to Kate Gosselin's - from Kate Plus 8 - once signature bad cropped 'do.
Slim shady: The 21-year-old has been platinum before, having a brief dalliance with the colour in 2014
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