When was the last time you saw P-Square music video being played/Aired on SoundCity platform? I guess you don't know? That includes me but not for those who constantly tuned to their entertainment programmes.
Not many knew that P-Square group and Soundcity are at War with each other until this day, thanks to this fan of both who noticed this for a while and decided to throw in the question which definitely received the best reply ever.
It would surprise many why P-Square and Soundcity had to embark on such when they are aware of their status in the entertainment industry, one of Africa finest entertainers and satellite respectively.
To P-Square, it's more of business and no reciprocation on any support rendered by the entertainment house but to Soundcity, its more of ego and not viewers' satisfaction?
Hours ago, one of SoundCity viewer who happens to be a fan of P-Square, tweet on saying; "Been a while soundcity played any of psquare's videos, hmm."
These received an immediate reply from one of the duo, Peter of P-Square (@PeterPSquare), who advised the fan not to watch soundcity cos they won't play their (P-Square) videos, suggesting several satellites for him to watch.
On further tweet by Peter, he made it clear that Soundcity refused to play their videos on their platform.
Seriously, going with Peter’s response, many would throw several harsh words on the highly supportive entertainment platform, SoundCity. But before you do that, read the entertainment house side of the story, the reason why they decided not to play the duo videos/project anymore.
Few hours after Peter's tweets, the entertainment house (SoundCity) took to their website to address the situation and why they embark on such.
According to them, the group (P-Square) actually sees their (Soundcity) support on them, for over a decade now, in a symbiotic sense rather than mutual partners.
Soundcity wrote:
"For 10 Years, @SoundcityTV has been a huge supporter of #PSquare and the #PSquare brand, right from their 1st music video to the last video released in 2014. Most of their videos got massive airplay on @SoundcityTV than any other music channel.
@SoundcityTV viewers sometimes complain about the dominance of #PSquare videos on the channel & charts. We were a huge supporter and gave everything to their works.
We have assisted the #PSquare brand, toured with them over Africa at our expense. Gave them ad-spots for their events / projects. Gave them prime time slots for their videos and included them in our array of Programmes / programming.
We invited #PSquare to one of our annual events last December 2014 and they insisted we pay a certain amount of money. We reasonably asked, what is the least we can offer?; this was us foregoing the fact that we had invested a lot in #PSquare’s career as music talents / artistes & entertainers.
The feedback was, “WHAT HAS SOUNDCITY EVER DONE FOR PSQUARE? TELL ME ONE THING SOUNDCITY HAS EVER DONE FOR PSQUARE” (Jude Okoye, Manager).
While we understand that this is business, there is also room for special consideration. Saying our TV brand has never done anything for #PSquare was quite damning. Clearly, there was no need to argue with their decision and reasoning. We decided to stop ‘doing anything’ with/for #PSquare, since our 10years of supporting the group meant nothing to them. We assumed our relationship was a mutually beneficial one, but clearly one-sided.
Ultimately, #PSquare music videos stopped airing on @SoundcityTV since January 01, 2015. Soundcity reserves the right to air music videos on our cable / satellite or terrestrial platforms.
Overall, we wish the duo the best in their endeavours. @SoundcityTV will keep airing works of the best and upcoming Nigerian artistes, and also, the best #African artistes to the world, especially nurturing their talents from inception till they become huge megastars and international superstars.
Thank you."
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