Samsung boosts SMEs business with Smart Signage TV

To support the growth of Small and Medium Enterprises, SMEs, Samsung Electronics has launched its new Smart Signage TV, an all-in-one digital signage solution designed for small and medium scale business owners in Nigeria.
According to the technology giant, the solution combines the functionality of a television with built-in management software for creating personalised promotional content to increase sales and improve customer loyalty and retention.
As highly reliable commercial display solution, Samsung Smart Signage TV has been optimized for shop owners’ needs.
Unlike conventional TVs, businesses can divide the display screen into multiple sections and show a wide range of materials that can be utilized to show promotional banners and menus using videos, images, and texts.
The solution’s embedded content management system also makes it easy to create and display promotions from remote locations using a mobile device.
Speaking on the product, the Director of Samsung Electronics West Africa’s Enterprise Business Division, Mr. Charles Ojei said the new smart signage solution was designed to provide small and medium enterprises with all that they require to get up and run with digital signage.
“We understand the unique challenges that small business owners face when it comes to selecting and implementing technology, and we built this product to address the market need for a cost-effective, easy-to-manage, professional-grade solution that is better suited for these environments.
“ With Samsung Smart Signage TV, we’re giving SMEs the power to enhance their customer communications and enable them to create more personalized content to drive conversations that extend long after a customer leaves the store to keep them coming back. The solution helps to turn on your business,” he said.
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